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IFA 2012 Samsung Press Conference | Media Facade

Client: Samsung
Production Company: D’strict (dstrict.com)

Through AR opening remarks, 3D Mapping method using actual box & product and combination of performance that ard differentiated from existing forms, product features were expressed in an effective and sensuous way for audience.

Used software : Orange Drop ( Softimage.ICE) , Bubble ( ICE ) , Water ( AE comp ) , Grow Ivy ( 3dsMax Scripts )

Full Version = youtube.com/watch?v=kDUHiKJmtQA